Google is making a major foray into television programming.
The company has announced a new TV show, “Binge On,” based on its YouTube TV service.
The show is being developed by former Google employees who say they want to “make sure the best shows are available for everyone,” The Wall St. Journal reported.
The show is part of Google’s strategy to push its YouTube Video service as a subscription service, rather than a standalone streaming service.
Binge on is part two of Google TV’s efforts to take on Netflix in the streaming TV business.
Google’s new “Binocular” service lets users stream videos to their TV from their Google devices, Google+ accounts and other Google devices.
Google’s latest move is part three of its TV push, which will see the company making more TV shows, movies and other content available to Google TV subscribers, and then letting users pay to watch them.
Bungie has been trying to create a subscription-based streaming service since the launch of the Xbox 360 video game console in 2007.
The service launched with a limited lineup of original programming and limited streaming options, but it quickly expanded to include a “bundle” service, a subscription to premium shows and movies.